UX Direction & Digital Product Design – turning your ideas into interactive, living experiences.
I draw on more than 12 years of experience in the User-centered design space, with clear communication and positive energy as my tenets.
There is more to UX than simple wire frames. It begins with the User. Their attitudes, behaviors, and goals will inform the design as much as the internal business requirements.
Before ``UX`` was a buzzword, I was creating rich user-interfaces in Flash. Visual design has always been a part of my expression, and I continue to exercise that through Creative Direction (and often getting my own hands dirty).
Great design does not exist in a vacuum. Without external feedback the most ``perfect`` UI cannot be validated. I test early, and often. In the long run it saves time and money, and always makes for a better product.
Marketing, Product, Engineering/development - how do you get all these people to reach a consensus? And lets not forget the Client... the answer is early involvement. Conducting ``design sessions`` and utilizing tools like InVision can ensure that everyone has a voice in the design process.