Client:KPMG
My Role:UX Manager/Creative Director
Persona:Supply Chain Risk Manager
The Risk Modeler Game is a data-collection and marketing tool designed for Supply Chain Risk Managers.
Players are presented with global risk event scenarios, and asked to identify the primary risk factors that apply to each scenario. After identifying the risk factors, they assess three attributes of each risk: impact, velocity, and likelihood. The “carrot” at the end of the game is an interactive Risk Model, which visualizes the interconnectedness of the global risk factors.
The Goal
The Risk Modeler Game originated as a static bubble survey. Participants were required to assess impact, likelihood, velocity and connectedness for 20 different risk factors. The completion time averaged 15 minutes, and the process imposed a significant cognitive load.
My team’s directive was to transform the survey experience into an interactive iOS “game.” The primary goals were to reduce the overall completion time, while capturing the same SME input data as the original survey.
The Process
My framework for approaching this design challenge:
- Establish the project Goal / Outcome
- Identify the Constraints
- Identify the Primary User
- Explore Concepts
- Storyboard the Concept
- Chart the Primary User task flows
- Establish the MVP feature set
- Wireframe the UI
- Test the wireframe prototype
- Explore Visual Design
- Test
- Iterate
- Test
- Launch
The Outcome
The Risk Modeler Game was one of my proudest moments in product design. Through multiple iterations of the concept and design implementation, my team achieved the stated goal of “gamifying” the SME survey, and reducing the time-on-task for the survey recipients. The Risk Modeler became a favorite sales tool for the Marketing team, allowing them to visually demonstrate the forward-thinking nature of KPMG’s product offerings.
