Design Leadership
Since the dawn of Flash I’ve been immersed in the world of digital product – first as a visual designer, and then as a UX architect. In my recent roles, I’ve coached and managed others while leading product design teams.
Hello, and welcome...
I'm a product design leader with a twist of creative strategy. For me, design is problem solving, and Design Thinking is my framework for finding solutions. If we connect, I'd love to know your favorite brand, and why.
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Creative Strategy
Performance ads, landing pages, video promos… all integral for effective brand positioning, and each requires a unique approach to creative development. I enjoy the diversity of these challenges, and enabling my teams to do their greatest work.
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Design Process
Who are we? Who are our customers? And most importantly, how do we know what to build? I answer these questions by applying Design Thinking methodologies that help to establish outcome-based goal definitions. If your team is chasing “output” while exhausting the UX function, know that there’s a better way.
iOS App
Surprise and delight .
Sometimes we have to get uncomfortable to create a memorable experience. That was the case with this interactive game for KPMG’s supply chain risk monitoring team. It was a unique project to lead, with the brief calling for avant-garde designs, despite very conservative brand guidelines.
Some cuts from my latest work as Director of Creative Strategy
Social proof .
"Andrew made sure the Sealed brand was always the star - all I ever had to do was describe my business goals, and he would translate that into a beautiful and consistent creative output. He's basically everything we all wish ChatGPT could do (but likely never will)."
"I've known Andrew for over a decade! He's a true creative with a passion for the craft. If a project isn't a fit for Big Spaceship, I send it his way."
“As a creative, working with Andrew has been a real pleasure. He has a strong dedication to creating strategic design experiences that both drive conversions and uphold brand integrity. As a leader, Andrew’s approachable nature encourages open communication and idea sharing, creating an efficient and unified team.”