Pharma Product & Branding

Back in the COVID era I joined a little-known pharmaceutical start-up. We all believed in its mission to lower drug costs for all, and turns out, we weren’t alone. Mark Cuban’s pharma project is now powered by them.

As the Head of Design, I oversaw everything that involved pixels… pitch decks, explainer videos, the core product design system, and more. I had the most fun establishing the brand look and feel.

Pop-culture brands are synonymous with “new and exciting”, especially in industries like cannabis or music distribution. But making a pharmaceutical procurement company look fresh and modern is a different challenge. The competitive bar was low (think early 90’s web design), and we took full advantage of the opportunity.