Pharma Marketplace Portal

Details

Client: Confidential

My role: Head of Product Design

Date: 2022

In 2020 I joined a pharmaceutical startup, backed by Lool Ventures and Bowery Capital. Its mission is to lower drug costs for all, by democratizing the procurement process and cutting out the “middlemen” (McKesson, Cardinal). Mark Cuban also shares this vision, and his Cost Plus Drugs wholesale initiative is now powered by this startup.

As the Head of Product Design, my purview extended beyond the core product and included pitch decks, explainer videos, marketing collateral, the “.com” marketing website, and more. While my biggest challenge was in solving procurement workflow optimizations, the brand refresh was a close second.

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