Pharma Marketplace Portal

In 2020, I joined a pharmaceutical startup backed by Lool Ventures and Bowery Capital, with a bold mission: reduce drug costs by cutting out traditional distributors like McKesson and Cardinal. This direct distribution model is now powering Mark Cuban’s Cost Plus Drugs wholesale initiative.

As Head of Product Design, I led efforts across the full digital ecosystem—owning the design of our pharmacy marketplace platform, while also shaping investor decks, explainer videos, marketing collateral, and the core “.com” experience.

The primary challenge: rethinking pharmaceutical procurement workflows to make them fast, intuitive, and compliant. A full brand refresh ran in parallel—elevating the company’s positioning without losing its scrappy, disruptive edge.