It’s well known that social proof is a compelling factor in attracting new customers. Another factor is the idea of “seeing is believing.” Visual storytelling was part of Sealed’s marketing strategy when I joined, which included filming customer installations. But there was an opportunity to level-up the quality and effectiveness of the video output.
I managed the relationship with our third-party video production team, and worked closely with them to plan the shot lists, lighting, and narrative approach for each shoot. I introduced the first ever “branded” installation, by providing the contractor team with bright blue Sealed jumpsuits. Follow the link to read a customer story and watch their video.
Client: Sealed Inc.
My role: Director of Creative Strategy