I developed the “Share Your Comfort” campaign for Sealed.com’s new referral program. The goal was to entice new and prospective customers to spread the word about Sealed, and in return, they would receive $1000 when a referent signed a deal. It was important to show “excitement” and “celebration” between neighbors and family members, so image selection was critical to success. The team achieved a 15% uptick in referral deals as a result.
Client: Sealed Inc.
My role: Director of Creative Strategy